INTRODUCTION: THE BIG PICTURE
The Importance Of Looking Outward: Business Students, The General Student Population And The Common Trap
All disciplines serve to prepare you for life, but none comes close to Business. An amalgamation of every function, Business School provides a framework to not only identify the problem at hand, but solve it as well. Business School teaches accountability and an understanding that everything has a cost: unless you can sell a product or offer a service at a profit, then your business will undeniably be forced to shut down. But this is only half the story.
Business students today suffer from a superiority complex. Much like previous generations saw mothers flaunt lawyers and doctors, in recent years many parents wished their offspring to become stockbrokers, marketing executives and all-star salesmen. If you wish to be rich after all, politics, law and medicine play second fiddle. For this reason the best and brightest have been lured by business' promise of riches. The dot com meltdown notwithstanding, business remains the single best way to strike it rich. And strike it rich many have, so is it any surprise that business students sometimes suffer from a holier than thou complex? Of course not, but does such an outlook help one in life?
Few business students would rarely hear anything if the largest tree in the world would fall just outside of the business campus, let the tree huggers worry about trees. But if the smallest bag of cash would linger around within our walls, one of us would call shotgun ASAP. To many business students, the world ends beyond the business school building. Arts, Sciences, Engineering, Liberal and Fine Arts students happen to share some classrooms and equipment, but the world belongs to the eventual rulers of the capitalist world. Let those Political Scientists run the Free World, who wants that? We want to rule the almighty buck.
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